Marketing is concerned with the dynamic
interrelationships between organizations and their
customers or clients, and involves focusing
organizational resources in order to identify and
satisfy the needs of customers better than the
competition does.
Program Outline
Through the study of marketing, student will gain an
appreciation of marketing with in types of businesses
(e.g. services, international, business to business,
consumer market etc.), the analytical and
psychological skills required to design marketing
strategies, and understanding of changing economics,
legal, political, cultural and competitive market
forces that affect marketing decisions, the skills
necessary to undertake marketing research.
Subject Guide The course includes Business Decision
Analysis; Economic Environment of Business; English
Legal Method and Contract Law; Foundations of
Management; Information Technology in Business;
International Perspectives; Introduction to Economics;
Introduction to Financial Accounting; Introduction to
Management Accounting; Introduction to Marketing
Management; Organizational Behavior; Principles of
Operations Management; Quantitative Techniques; Public
Policy and Public Services; Business Policy; Business
Game; Strategic Finance; Marketing Management;
Marketing Psychology; Market Research Techniques;
Marketing of Services; Business to Business Marketing;
e-Marketing; Strategic Management; Marketing Strategic
by Simulation, International Marketing; Market
Research Applications; Distribution and Retailing;
Marketing Communications; and Marketing for Non-Profit
Organizations.
Career Prospects
Graduates of Marketing are able to find jobs in
marketing, market research and general management
positions.
Please select the course below to get detail
information about the course and its career
prospects.
Contents of this
website are specially designed for Indian, Nepali, Pakistani,
Indonesian, Chinese, Hong Kong, Sri Lankan, Filipino, Malaysian,
Bangladeshi and other Asian students
