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Marketing is concerned with the dynamic interrelationships between organizations and their customers or clients, and involves focusing organizational resources in order to identify and satisfy the needs of customers better than the competition does.

Program Outline
Through the study of marketing, student will gain an appreciation of marketing with in types of businesses (e.g. services, international, business to business, consumer market etc.), the analytical and psychological skills required to design marketing strategies, and understanding of changing economics, legal, political, cultural and competitive market forces that affect marketing decisions, the skills necessary to undertake marketing research.

Subject Guide
The course includes Business Decision Analysis; Economic Environment of Business; English Legal Method and Contract Law; Foundations of Management; Information Technology in Business; International Perspectives; Introduction to Economics; Introduction to Financial Accounting; Introduction to Management Accounting; Introduction to Marketing Management; Organizational Behavior; Principles of Operations Management; Quantitative Techniques; Public Policy and Public Services; Business Policy; Business Game; Strategic Finance; Marketing Management; Marketing Psychology; Market Research Techniques; Marketing of Services; Business to Business Marketing; e-Marketing; Strategic Management; Marketing Strategic by Simulation, International Marketing; Market Research Applications; Distribution and Retailing; Marketing Communications; and Marketing for Non-Profit Organizations.

Career Prospects
Graduates of Marketing are able to find jobs in marketing, market research and general management positions.

Business Programs:
Accounting for Management (AFM)
Business and Management (BAM)
Business Administration
Business Computing and IT (BCIT)
Economics and Management (EAM)
Human Resource Management (HRM)
International Business and Economics (IBE)
International Business and Modern Languages (IBML)
International Business and Management (IBAM)
Managerial and Administrative Studies (MAS)
Marketing (MKTG)
Public Policy and Management
Please select the course below to get detail information about the course and its career prospects.

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